New Idea Initiative: New Products
What are Idea Initiatives?
Idea Initiatives are special questions that Good Idea Club Responding Managers raise to our TeamMates to encourage dialogue and generate suggestions for important issues. We often critique our practices and look for TeamMate opinions to locate areas for improvement. As a special award, any idea that is submitted in-line with a Idea Initiative will receive an additional coin award (just mark the "Idea Initiative" category when submitting a new idea to the forum).
New Idea Initiative:
"Whirley-DrinkWorks! is investigating alternative products and services that can generate sales during this slow period. Which products and markets do you suggest?"
Most of our recent sales have come from the following Channels: Medical Surgical, Convenience Stores, Theme Parks, and Restaurants. We do not anticipate many sales from the following Channels, until 2021: Cruise lines, Theaters, Fairs, Festivals, and Pro Sports. The Sales and Marketing Team have developed specific revenue generating marketing campaigns, for when our primary customers reopen for business. Also, we are attempting to reinvent ourselves by offer PPE, UV Sanitizing Equipment, and Touchless Valve Switches. In parallel, with these activities, a team comprised of Sales, Marketing, Manufacturing, and Engineering is investigating alternative products and services that can generate sales during this slow period. We are prepared to invest in those products that can produce sales in both the short and long term. It is important to note that these products may possible be outside of the Food and Beverage Industry. Also, Europe and Asia are actively being pursued for new commercial opportunities.